WhO I AM

I’m Lindsey Hancock. Here’s what I know.

Social media has evolved from a personal networking platform for family and friends to a major business tool that can't be ignored.  As wonderful as it can be for your brand, it can also be incredibly frustrating. If you're not on top of the latest news, platforms, releases and algorithm changes, you’re probably exerting a lot of energy and getting nowhere. That's why I started Brand Vixen. 

I have almost a decade of marketing experience, much of which has been dedicated to social strategy and management. My days consist of crafting clever tweets, Facebook and Instagram posts and serving as the online moderator of various communities.

Having worked as the social media director for Big Ass Fans, a global fan manufacturer with a fun and unique brand, I’m well-versed in what it takes to make a brand socially successful. In my time there, I saw so many companies that were struggling to stay above water without a strategy or a plan in place. That’s why I decided to take the leap to start consulting and help companies make the most out of their social presence and stop wasting time and money.

WHAT WE DO

Social media is our jam. Quick wit. Curiosity. A love of research. From crafting the perfect headline to testing the newest features, we live for this. Social media is an extension of your brand, and it's a direct line to your customers. It should be entertaining, educational, conversational and a lot more. Yet, it's often viewed as an add-on task to be pawned off on someone who already has a full plate. Sound familiar?

Imagine not having to spend countless hours researching social media best practices, only to have them change every other month. Imagine having someone who can guide you through the process much more quickly and efficiently, so you can focus on other important aspects of your business. Imagine growing your social channels and utilizing social media to meet the goals of your business.

At Brand Vixen, we have the distinct ability to create a brand voice on social media that helps you accomplish your goals while staying true to your brand message. From strategy to content creation and community management, each day is different from the last. That’s what we love about the work we do. Let us take this portion off your plate and put it onto ours.

Shoot us a message. We’d love to help.

 
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@TheBrandVixen Instagram

Six years of Brand Vixen today! 🎉 I celebrated by getting the Employee of the Year (six years running!) a new bed. I’ll be back next year to post about year 7. 😆
Celebrating five years of Brand Vixen today! It has been a wonderful five years so far, and I can’t wait to see what the future holds. 🥳 Cheers! 🥂
Having my cake and eating it, too. 🎂 It is Brand Vixen’s anniversary week after all! (Thought of this excuse after ordering. 😆)
I ran out of sparklers in the middle of my photoshoot. I even dipped into my backup sparkler supply. Another day, another adventure! ✨ 😆 😫
Taking breaks from my work to sit outside surrounded by my little, cheerful potted plants makes me happy. ☀️
Cheers to Four Years! It’s my businessaversary, and I never miss celebrating this day. Brand Vixen became officially official four years ago, and I couldn’t be happier with how everything has turned out. 🍾
My business partner dreaming up new ideas. 💤
Hung this helpful reminder in my office for those times when community management tests my willpower. 😆
Resumed one of my favorite traditions last month — Midday Movie of the Month. The flexibility that comes with freelancing full-time is by far my favorite aspect. I wouldn’t trade it.
They don’t get the recognition they deserve.👏
Haven’t had the chance to put up the tree yet. But I’m determined to make it happen tonight! 🎄 When did you put yours up this year?
I’ve been making an effort to make myself “presentable” and get out of the house to work or meet up with friends in public. I’ve had my head down over the past few years working on building my business. It was easy to rational